How Important is your Klout Score in the Job Search Process?

How Important is your Klout Score in the Job Search Process?

I have recently been hearing more and more about “Klout Scores” and how it has recently been making a greater impact in the hiring process. A Klout Score is a score from 0-100 that ranks one’s “influence” across their social network by pulling data from one’s various social profiles and putting it into an equation.

Although Klout began as a corollary of Twitter, it now obtains data from a variety of social media sites to get a more accurate score.

There are three main categories Klout measures:

  1. “True Reach”: measures how many people you influence. That is, how many people respond to or share (repost, retweet, etc.) your messages.
  2. “Amplification”: measures how much you influence those people.
  3. “Network”: measures the influence of the people you are connected to in your network.

An overall Klout Score is a combination of all these categories.

Recently, other companies are popping up that follow Klout’s footsteps. One of the leading of these is Reppify, a San Francisco-based startup. Reppify creates a “job fit score” that measures social media presence, along with other factors, that essentially measures how well a candidate would “fit” a position.

According to research, recruiters only spend six seconds on average looking at each resume they consider causing them to either make decisions on gut instinct or subjective measures. A tangible number, either Klout Score, Job Fit Score, etc., can theoretically give much more information to a recruiter than the average six seconds they glance over a resume could allow. This essentially means that recruiters are beginning to base decisions off Klout Scores or other equivalents because they won’t have to rely as much on gut feelings or subjective measures any more.

The majority of people, clients and candidates alike, are still skeptical about using measures of one’s “influence” in the recruiting process. In fact, in a recent poll on WashingtonPost.com, 50% of readers voted that candidates should “Absolutely Not” include a Klout Score on their resume.

However, there are those forward-thinking companies and employers that realize social media is soon to be the platform of the future. Within the next decade, no matter if you are in an industry where your online influence matters or not, your reputation capital, i.e. Klout Score or an equivalent, will affect your job search or movement through a current job in some way.

There are already some companies, such as Best Buy, that list “reputation capital” as a requirement for candidates, and researchers determined that the highest-performers in an organization tend to have the highest-quality social networks.

As the future moves ever closer and social media becomes a necessity, companies will increasingly take note of social connectivity when considering candidates, and will pay special attention to those that have demonstrated their ability to market themselves through social media.

 

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